Meet AW

Hi, I’m Alexandra. I’m an ICF ACC-certified coach, breathwork practitioner, and psychology-trained facilitator with more than 14 years of experience in high-pressure industries including fashion, finance, beauty, and media.

My work bridges emotional intelligence and high performance—helping ambitious professionals and organizations sustain success without burning out.

My Story

Like many of my clients, I spent years chasing success at all costs—confident on the outside, running on fumes on the inside. Burnout, anxiety, and disconnection were constant until I learned to pause, listen to my emotions, and lead from self-awareness instead of overdrive.

That shift reshaped how I live and work, and now it informs the way I coach, teach, and speak.

Who I work with

I partner with high-achievers: ambitious professionals who are successful on paper but often stuck in cycles of overwork, self-doubt, or burnout. Some are navigating transitions, others are managing leadership demands or building businesses, and many are tired of running on fumes.

I also work with organizations and communities that want their people to thrive in high-pressure environments, communicate with clarity and presence, and use emotions as tools for stronger performance, confidence, and connection.

How I work with you

Think of me as both a mirror and a sounding board: someone who sees beyond the polished surface, asks sharper questions, and creates a space where feelings aren’t liabilities but data—fuel for intentional choices and lasting impact.

My style is direct, collaborative, and attuned. You bring your ambition; I’ll help you bring the awareness, tools, and emotional agility to sustain it.

Trusted by: American Express, Edition Hotels, Milk MakeUp, Ralph Lauren, Estee Lauder, CA Creative

Featured in: AdWeek, Chief Marketer, Fashionista, Huffington Post, Entrepreneur.com,